Analytics setup + review
Scope the account setup, access, important pages, traffic sources, and reporting. Identify what is already measured before adding more tracking.
Know what leads
to the job.
Traffic is useful context. A qualified inquiry, booked estimate, or completed job tells you more. I build measurement around the decisions your business needs to make.
Get a free 24-hour growth planThe scope
Measure the right next step.
Start here when you’re spending time or money on marketing but can’t connect it to inquiries. First, define what counts as a conversion. Then connect the website and lead process without pretending the data will be perfect.
Forms and call actions
Distinguish an attempted action from a confirmed submission. A click on a phone link isn’t proof of a completed call or a booked job.
Call-measurement options
If call attribution is needed, evaluate suitable numbers and providers. Third-party fees, recording choices, and any required notices are separate decisions—not switched on by default.
Lead-to-job reporting
When the workflow supports it, connect inquiry sources to lead status and outcomes. Document what is missing, manually entered, or uncertain.
How it worksA clear path
A clear path
from here.
- Define the business questions: which services attract qualified inquiries, which sources contribute, and where leads stop moving.
- Configure the agreed measurement and test important actions without sending test customer data into production campaigns.
- Review a focused report and use it to choose the next improvement, rather than collect numbers nobody acts on.
Privacy settings, device changes, calls outside the tracked path, and missing outcome updates can limit attribution. Reporting should state those gaps plainly.
Good questions
Before you decide.
Will I own the analytics account?
The setup should keep your business in control of its accounts and access. Any existing account restrictions are reviewed before changes.
Does a phone click count as a lead?
Not by itself. It shows intent to call. Completed calls and qualified leads need separate evidence or a suitable call-tracking setup.
Can you track revenue?
If your team or connected system records job outcomes and amounts, that can be scoped. Revenue reporting can only be as complete as the underlying records.
Start with a free growth plan
Get my free growth plan Find your next move.
Tell me where you are now. I’ll personally review your website, local visibility, and lead flow, then email your one-page growth plan within 24 hours of receiving your request.